URL preview has a considerable impact and has been integrated almost imperceptibly into our daily messaging routine. We will proceed to explore in depth how SMS link previews work, their behavior on various mobile platforms, and their role in current communication. We will then present the mechanisms that allow the operation of this feature on a variety of systems and devices.

SMS Link Previews

<aside> 💡 SMS link previews offer a quick view of the linked content and vary depending on the device and messaging application. Not all devices display previews in the same way, depending on their software and configuration.

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Functionality of SMS Link Previews

SMS link previews play a unique role in mobile communication, facilitating a more enriched exchange of information between the sender and the receiver. They act as visual intermediaries, offering a quick view of the linked content.

User Impact and Engagement

SMS link previews are designed to influence user engagement. Key factors to consider include:

• SMS Size Expansion: SMS link previews increase the size of the message, making it more noticeable and informative. This increased prominence can effectively capture the receiver’s attention.
• Expansion of the “Click” Zone: By including a preview, the available area to click is expanded. This decreases the possibility of accidental clicks and improves the user experience.
• Customization Opportunities: Link previews allow users to customize the information displayed. This degree of customization can motivate receivers to interact more with the message.
• Greater User Confidence: The immediate visibility of the linked content within the preview generates trust in the receiver. This can result in a better overall experience for the customer.

Implementation of Links with Previews in SMS Messages

To make the most of SMS link previews, follow these specific guidelines:

• Location and number of links: SMS link previews are most effective when a single URL is included at the beginning or end of the message. This ensures that the preview is activated and presented in a user-friendly manner. If a URL is placed in the middle of a message or surrounded by punctuation marks, a preview may not be activated.
• Use a URL with its own domain: With Links, you can create shortened URLs whose domain contains the name of your brand, in this way the URL provides additional legitimacy and generates trust with your recipients. Custom Domains

Customization of SMS Link Previews

Android offers notable customization in SMS link previews, allowing users to adapt their preferences to meet their specific messaging needs. The elements that can be customized are:

• Title: Users can assign a title to the link preview, which enhances its relevance and appeal.
• Page Description: A brief description can be included to provide context and encourage recipients to interact with the linked content.