Interested users

People who work in areas such as BI, Product, Commercial Advisors, and Marketing.

The objective of the user is to know relevant data that will help us measure events, such as why the flow abandons, how many people convert, how long it takes to convert.

• Executives - BI

Executive users want high-level information on performance, trends over time, KPIs (indicators). They make decisions that have a long-term impact on business strategy. They typically see at least three years of data.

• Operational - Marketing

Operational users use the information to improve the way they carry out their role on a day-to-day basis. They work on a short-term horizon. Their information is concise, easy to understand, specific to their purpose. They use detailed operational metrics that need to be updated daily, breaking down transactional-level details.

• Analytics - Product

Analytical users are savvy with technology and exploring data. They understand business issues. They create their own content instead of just consuming it. They make medium-term decisions, going back at least 12 months on the data collected. They set their own goals.