Scout allows the tracking and monitoring of a user's behavior and their interaction with a digital product. Understands the user's navigation, who they are and what the obstacles are.

Improve conversion rates by identifying all opportunities for improvement, which users leave, where and why. Provide accurate information and concrete reporting for more accurate decision making.

Objectives

• Data capture on user interactions.
• Data analysis in real time or using historical data.
• Timeline of user activity.
• User segmentation based on their behavior.
• Segmentation based on user data. (Gender, age, geographical disposition).

What offers?

• User tracking
• Segmentation of profiles and users
• Marketing funnel
• A/B test
• Measure targets

Which is the added value?

• Generates a better understanding of website traffic through indicators such as number of views per hour, unique users, origin of traffic and more visited pages of the site, among others.
• Allows evaluating the performance of an SMS or email campaign carried out through Masivian services, thanks to its integration with the short URL product.
• Generates lists of the specific users who met objectives for a campaign, based on events within the site, according to the particular need of our clients.
• Provides base information to segment and categorize users based on their behavior recorded in multiple campaigns over time.