Types of messages

By way of clarification, the combination of the different types of messages is supported, for example it is possible to send Premium Flash messages, or Premium Long messages. Additionally, the characters supported for premium or rich text messages will depend on the destination countries of the messages, as well as the mobile operators and their internal processes.

The following table best summarizes the information on message types

Message type Maximum number of characters Number of characters per segment Supported characters
Standard Short 160 160 Numbers (0-9), letters (a-z, A-Z) and the following characters: (!"#$%&'()@*+,-./:;<=>?[\]^_{
Standard Long 1000 153 Numbers (0-9), letters (a-z, A-Z) and the following characters: (!"#$%&'()@*+,-./:;<=>?[\]^_{
Premium or Short rich text 70 70 Numbers (0-9), letters (a-z, A-Z), emojis and the following characters: (!"#$%&'@€*+,-./:;<=>?[\]^_jklmnoz{
Premium or rich text Long 1000 67 Numbers (0-9), letters (a-z, A-Z), emojis and the following characters: (!"#$%&'@€*+,-./:;<=>?[\]^_jklmnoz{
Short Flash 160 160 Numbers (0-9), letters (a-z, A-Z) and the following characters: (!"#$%&'()@*+,-./:;<=>?[\]^_{
Long Flash 1000 160 Numbers (0-9), letters (a-z, A-Z) and the following characters: (!"#$%&'()@*+,-./:;<=>?[\]^_{
Flash Premium Short 70 70 Numbers (0-9), letters (a-z, A-Z), emojis and the following characters: (!"#$%&'@€*+,-./:;<=>?[\]^_jklmnoz{
Flash Premium Long 1000 67 Numbers (0-9), letters (a-z, A-Z), emojis and the following characters: (!"#$%&'@€*+,-./:;<=>?[\]^_jklmnoz{

Extension characters

Extension characters in SMPP are used to encode additional information not covered by the basic standard. This feature allows operators and service providers to customize and extend the protocol functionalities to suit specific needs. It is important to note that, for counting purposes, each extension character is equivalent to two characters, regardless of its visual representation.

Character Name Character
Vertical bar
Circumflex accent ^
Euro symbol
Key opening {
Key lock }
Opening bracket [
Closing bracket ]
Virgulilla ~
Inverted bar \

Priorities

Masiv SMS manages an internal priority system, which is applied in one way or another depending on the SMS product used, the considerations for assigning priorities are the following:

Types of Campaigns