¿What is Automation?

Automation enables the creation of engagement flows to guide the recipient's experience.

Generates the ability to manage flows across multiple communication channels and make decisions with the help of user-controlled events.

Features

Connection between channels

Automation provides the possibility to create, edit and activate flows with different communication channels which can be connected through different events.

User interaction

From Automation you can establish two-way flows, where through the response generated by the customer you can establish communication channels to follow.

Data source

Automation supports multiple data sources among which we have (Excel, Api, FTP and Open Campaigns) offering a great possibility to our clients at the moment of establishing the data flow.

Reports

The reporting generated by Automation generates the possibility of an optimal traceability of the flow, of the users' behavior and of all the events configured in it.

Benefits

• Creates flows from user-controlled events.
• Controlling the various decision making processes that may exist within the flow.
• Connection with different APIs.
• Generate relationships in the same flow between the different Masiv products supported by Automation (Email, SMS, Voice, Whatsapp Business).
• Optimize internal product processes for the sake of constant customer feedback.
• Ensure high availability of the service.

Customer use cases

• Marketing & Marketing Campaigns .
• Surveys.
• Banking information & security.
• Transactional campaigns.
• Two-way flows.
• Travel campaigns.
• Among others.

Skateholders

Any person who wishes to establish a flow in which he/she can control the different decisions that can be made within it through controlled events. Promoting the analysis and monitoring of results in order to make decisions for future campaigns.

Among them we find:

• Financial entities.

• Collection entities.

• Government entities.

• Health sector.

• Digital commerce.

• Tourism sector.

• Customer Service.

• Among others.

In addition, we make use of some products of the Masiv ecosystem, such as:

• Email.
• SMS.
• Voice.
• Whatsapp Business.